MELT Brand Identity






MELT - Whole fruit ice lollies that taste as fresh as nature intended: refreshing, healthy and super delicious.
This has been such a fun project, MELT is joyful, friendly, fresh and creative, a brand that aligns with my style and values.
The brief
Imagine ice lollies made with real fruit—no artificial flavours, just pure, refreshing goodness. MELT is all about blending sustainability with indulgence.
The challenge? Create a brand identity that captures the natural, vibrant essence of these lollies while making them feel one of a kind. Think light, fresh colours, joyful branding, and packaging that makes people crave a taste. This is your chance to design something truly cool!
MELT - Whole fruit ice lollies that taste as fresh as nature intended: refreshing, healthy and super delicious.
This has been such a fun project, MELT is joyful, friendly, fresh and creative, a brand that aligns with my style and values.
The brief
Imagine ice lollies made with real fruit—no artificial flavours, just pure, refreshing goodness. MELT is all about blending sustainability with indulgence.
The challenge? Create a brand identity that captures the natural, vibrant essence of these lollies while making them feel one of a kind. Think light, fresh colours, joyful branding, and packaging that makes people crave a taste. This is your chance to design something truly cool!
